![]() I remember my mom's eyebrow pencils from the '90s, which came with sharpeners. One of my favorite features is the Brow Wiz's retractable tip. On Sephora, it has a 4.4-star average rating and more than 10,000 five-star reviews. On Amazon, the Brow Wiz boasts a 4.7-star average rating from over 15,000 reviews. I was also anticipating great results after looking at the reviews. I'm more accustomed to paying around $8 for my brow pencil, so my expectations were high. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.I'll admit, I had my reservations about this product before trying it, especially after seeing the $23 price tag. Her audience spans the globe and comprises many of its most famous faces, who rely on her unique vision of individual beauty to amplify their own. Soare’s gift as artist and entrepreneur is complemented by an ease and grace with customers with whom she connects daily in video tutorials and personal appearances around the world. Her capacity for driving growth through innovation and organizational focus on customers has become a hallmark of her leadership and the ABH brand. Soare continues to push boundaries today, expanding beyond the brow category with the company’s leading prestige cosmetics line. In 1990, she introduced a new “brow-shaping” service to clients-later patented as the “Golden Ratio” method-that has gone on to become a staple service and enduring new category in modern beauty. Soare immigrated to the US from Romania without language skills or financial means instead she leveraged a fierce resolve and education in art and architecture to fuel her entrepreneurial vision and unique approach to beauty. Remember that all ABH products are highly pigmented, so little pressure is required when applying.īeauty pioneer, creative visionary and powerhouse entrepreneur Anastasia Soare is Founder, CEO, and driving force behind Anastasia Beverly Hills-one of the fastest-growing brands in the global beauty industry.Use this technique on sparse areas throughout the brow and blend using the spoolie for a natural finish.With the tip of the pencil, lightly sketch in the same direction as hair's natural growth.To add detail and dimension, add hair like strokes to the front of the brow.Outline the upper arch and blend using the spoolie.Start by outlining the under arch of the brow, moving toward the tail end, then blend using the spoolie.Includes a custom spoolie brush so you can blend for a natural-looking finish.Formula features the perfect blend of wax and color that delivers high payoff.Fine-tipped pencil mimics the look of brow hair with detail and precision.Ideal for outlining and adding precise detail to the brows.Prestige Beauty Total Measured Market, Eye Brow Makeup Product Sales, Jan. The ultra-fine tip mimics hair like strokes in sparse areas of the eyebrow, while the spoolie end blends for a natural-looking finish. Available in 12 shades, the unique wax formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and add natural-looking texture and the appearance of a fuller brow. ![]() Ultra-slim, retractable eyebrow pencil for detailing.Īnastasia Beverly Hills Brow Wiz® is an ultra-slim, retractable eyebrow pencil ideal for outlining and detailing brows with professional-quality precision.
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